Isn’t it strange that we remember the movies clearly we watched ten years ago, but forget the newspaper headlines that we just read in the morning?
Well, this is because we humans are visual creatures by nature. Our brains can process and remember visual information far more effectively than text. This is why brands, who want to convey messages or promote their products and services, put so much effort into video marketing.
In this blog, we will explain why video marketing is one of the best forms of marketing, and how you can also use it to engage customers with your brands and build lasting relationships.
What is Video Marketing?
Marketing of products and services, or building brand relationships with customers, in the form of videos is called video marekting. Businesses create videos for various channels and formats to reach the maximum number of audiences.
The length of marketing videos depends on the target audience and the platform. For instance, the ideal length of a marketing video for TikTok ranges from 20 seconds to 35 seconds. On the other hand, 4 minutes to 15 minutes is the ideal range of marketing videos for YouTube.
You need to research your target audience and learn about the platform you want to use before creating a video to promote your brand.
8 Types of Marketing Videos for Businesses
There are various types of marketing videos that brands create to market themselves and their products and services to their targeted audiences. In this section, you will read about the types of marketing videos you can create to promote your business.
1. Promotional Videos
Promotional videos are created to promote new or existing products and services of a business. Moreover, some brands create promotional videos to market upcoming events by them.
These videos are short and specially created for targeted audiences, and aim to attract the attention of the viewers. These encourage viewers to take specific actions, such as making a purchase or signing up for a service.
2. Demo Videos
Demonstration videos, also known as demo videos, are made to teach customers how a particular product works. It consists of unboxing, installation, specifications and configurations, and key features of products.
These types of marketing videos play a key to educate customers about a new or existing product and services provided by a business.
3. Event Videos
Event videos are a type of marketing video that is made to promote upcoming seminars, corporate fairs, award ceremonies, trade shows, and more. They are created to invite viewers to the event and boost ticket sales.
Moreover, some businesses use event videos as a medium to show a recap of a particular event, by summarizing the key moments of the event.
This creates curiosity and appreciation among the viewers for a brand, encourages them to participate in future events, and establishes a relationship with the business.
4. Interview Videos
As the name suggests, the interview videos consist of interviews of business owners, startup founders, or industry experts who provide information about their businesses, their upcoming plans, industry trends, and insights that may help other entrepreneurs to run their businesses efficiently. These types of marketing videos help businesses establish their credibility in the market.
5. Brand Videos
Businesses also make brand videos to show their missions, the values they provide to customers, or their products and services.
These videos give viewers an emotional touch and connect them with the brand on a more personal level.
To create brand videos, creators use storytelling to evoke viewers’ emotions and get their attention to elevate awareness for the brand.
6. Case Study and Customer Testimonial Videos
The case study and customer testimonial marketing videos act as proof of how a particular brand helped their clients or customers achieve their objectives.
These types of videos tell customers that the particular product or service provided value to other customers.
Based on these case studies and testimonials, a potential customer is more likely to trust the brand and take a desired action, such as buying the product or collaborating with the business.
7. Animated Videos
Many companies create animated videos to tell a story in an engaging way or make viewers understand complex processes or concepts.
These types of marketing videos can last from a few seconds to up to minutes or even hours, depending on the purpose of the video.
Additionally, aminated videos are engaging and help businesses reach a wider audience.
8. Augmented and Virtual Reality Videos
These types of marketing videos use augmented reality and virtual reality technologies to offer viewers a 360-degree real-like experience of a product. These videos are engaging and likely to have more click-through rates compared to other forms of marketing videos.
In these videos, audiences see animated overlays (in augmented reality videos) and immersive surroundings (in virtual reality videos), giving viewers an experience like they are actually using the products.
So, these are the top types of marketing videos that businesses create for various purposes. Now let’s talk about why you must add video marketing to your marketing strategies.
Benefits of Video Marketing for Businesses
There are numerous reasons why businesses must add video marketing to their marketing strategies. The top benefits of using video marketing are as follows:
1. Creates Unforgettable Experiences
Indeed, we remember easily and for a longer period, what we see. Video marketing is a great way to connect your customers with your brand, products, and services.
The visuals of your business or your product/services will create a place in the minds of the viewers and will stay there for a long period.
You also must have remembered some video advertisements of brands you watched years back.
2. Attracts More Viewership
Videos attract more viewership. This is the reason why videos on YouTube have millions of views and blogs have only hundreds or thousands.
Therefore, if you want to get the attention of the masses, you must add video marketing to your marketing campaigns to attract more viewership for your business.
To attain this, you need to provide relevant, concise, and enjoyable videos created by keeping the viewer’s preferences in mind.
3. Increases Engagement
Videos increase the engagement of customers. If created properly, a video can easily engage viewers for a long period and even till the end.
According to an expert social media marketing company, by adding relevant call-to-actions, such as sign-ups, buy now, and others, you can also convert this engagement rate into sales conversions.
4. Influence Buying Decisions
It is true that videos can actually influence buying decisions. A marketing video can properly convey the message of a brand or tell about a product or service to the customers properly, compared to text-based articles.
Moreover, it also efficiently demonstrates how the products work and what value will provide to the user, eventually influencing the viewer to make the buying decision.
5. Improves SEO Rankings
Google ranks websites that have videos higher on the SERP search results. It calculates the website’s engagement rate. As discussed before, videos increase engagement rates.
When your website gets high engagement, Google will rank it higher compared to low-engaging websites and overall improve your SEO rankings.
6. Increases Revenue
About 87% of marketers claimed that videos have increased sales for businesses. Videos attract and engage viewers for a longer period. Also, they can influence their buying decisions.
By creating engaging videos, businesses can easily influence the customer’s decisions and convert them to sales.
7. Increases Brand Recognition and Loyalty
Last but not least, video marketing can help businesses increase their brand recognition and customer loyalty.
Videos can effectively convey your business’s goals, products, and services to your customers.
When the customers understand your business better, they stick to your business for a long time and also tell others about you.
Therefore, if you want to increase your brand loyalty and recognition, video marketing is the answer.
How to Create an Engaging Marketing Video: Step-by-Step Guide
Now, let’s talk about how you can create engaging videos to market your business, products, or services. Here are the steps to create engaging marketing videos.
Step 1: Define Your Purpose and Target Audience
Creating a marketing video starts with planning. In the first step, you need to determine the goal or purpose of your video. Is it for brand awareness, promoting a new product, or CEO’s message to the customers?
It is very crucial to figure it out before starting to create the video. In addition to this, you also need to define the target audience. For whom the video will be – for a specific niche or masses.
Step 2: Craft a Strong Message
In the next step, you need to ensure that your video gives a clear and concise message to the viewers. It should be engaging and impactful at the same time. Your viewers must connect with the video.
If the video is about promoting a product or service, do not forget to highlight the value it will provide to the customers and the unique selling propositions that set it apart from the others in the market.
Step 3: Write a Script
Write an engaging script. Begin with a strong hook to capture the viewer’s attention in the first few seconds. You can use storytelling techniques to make your message more memorable and relatable to the audience.
Also, you can use different psychological factors to trigger the emotions of the viewers.
At last, do not forget to add call-to-actions (CTAs) to encourage viewers to take the next step. It could be anything, such as visiting the website, sign-up, buying the product, applying for the subscription, etc.
Step 4: Plan the Visuals and Style
Post script-writing, you need to plan the visuals and style of your video. There are various styles used in video marketing, such as animation, live-action, whiteboard, screencast, and more. You need to figure out which visual and style will align with your brand and message.
Step 5: Choose the Right Length
Choosing the right length for the marketing video is crucial. Neither you can end it without delivering the message effectively, nor you can drag it for long. Your video’s length must be concise and you must aim for a length that holds the viewer’s attention.
Step 6: Focus on High-Quality Production
Always remember that only high-quality videos are taken seriously by the customers. If you cannot create a high-quality video, then how can you create a high-quality product?
Therefore, always invest in good quality cameras, microphones, lighting, and other equipment for creating a marketing video.
Moreover, always ensure that post-production is done properly. Your marketing video must have smooth transitions, clear audio, and polished videos if you want to engage the viewers.
Step 7: Incorporate Branding
Don’t forget to incorporate your branding in the video. Also, ensure you do not overdo it, otherwise it will ruin the viewers’ experience.
To do branding effectively, you can choose to use colors, fonts, and logos that resonate with your business.
Moreover, you can also smartly add your brand in the background somewhere, that is visible and looks naturally added.
Step 8: Add Music and Voiceover
After the core marketing video is ready, choose background music that aligns and enhances the mood without compromising the message given in the video.
If required, you can also go for the professional voiceover to enhance the video’s quality and complement your brand’s tone.
Step 9: Optimize for Platforms
Now, optimize your marketing video for different platforms. Crop and edit videos’ format to make them relevant for the particular particular platforms. You can choose to format it into square, vertical, and horizontal format.
Moreover, you must fill the video title, description, and tags with relevant keywords so that it ranks higher in the SEO and people can easily discover it.
Step 10: Test and Refine
Play the video numerous times to test its quality, messaging, smooth running, etc. Also, watch the video carefully to identify if there is any kind of mistake that may affect the user experience.
Step 11: Publish the Video
After testing, publish the video on relevant platforms like YouTube, LinkedIn, Twitter, and more.
Remember to do its SEO properly so that it is discoverable by as many viewers as possible.
Step 12: Promote Your Video
The last step is to promote your marketing video. Share it across multiple platforms like social media, email campaigns, websites, and more.
For this, you can hire the best digital marketing company in India and promote your video to increase its reach.
Moreover, if possible, you can also consider boosting your video for a larger audience reach using paid advertisements.
How to Measure the Success of Video Marketing
You have created the marketing video and shared it across various platforms. Now, you need to measure its performance to ensure its success.
The following are the key performance indicators (KPIs) that can help you measure the success of video marketing.
1. View Count: Tells the total number of times your video has been watched.
2. Engagement: It includes likes, comments, and shares your video got, reflecting how well your content resonates.
3. Play Rates: It shows the percentage of people who started watching your marketing video after discovering it.
4. Watch Time: The amount of time viewers spend watching your video.
5. Social Shares: Total number of times your marketing video has been shared on social media.
6. Clicks and Click-Through Rates (CTR): It indicate the number of clicks on links within your video and the ratio of clicks to views, measuring the effectiveness of your CTAs.
7. Conversions: It indicates the number of people who completed the desired action, i.e. sign up, buy the product, subscribe, and more, after watching the video.
By monitoring all these key performance indicators, you can measure your marketing video’s success.
Tips for Efficient Video Marketing for Businesses
Here are some tips to follow to carry out video marketing efficiently.
Tip 1: Always have a clear objective for your video marketing campaign
Tip 2: Don’t forget to understand your target audience and platforms
Tip 3: Keep the story short and message concise
Tip 4: Always use high-quality equipment to create marketing videos. Don’t forget to add branding elements.
Tip 5: Use subtitles in different languages to reach a wider audience.
Tip 6: Optimize the video for different platforms like TikTok, YouTube, LinkedIn, and others.
Tip 7: Always add strong call-to-actions (CTAs) to convert viewers.
Tip 8: Do the SEO part properly to enhance its discoverability.
Tip 9: Promote the marketing video on various channels to enhance its reach.
Tip 10: Monitor its performance using the KPIs (key performance indicators) mentioned earlier in this blog.
Conclusion
Video marketing is one of the best ways to market a brand, product, and service. Humans are visual beings and they remember what they see for a longer period. This is why leading brands like Nike, Amazon, Walmart, Bank of America, and many more, use video marketing in their marketing strategies.
With this blog, we have explained to you the basics of video marketing and how you can also create high-quality videos to market your business and products. We also shared some top-notch and proven tips that you can use to make your video marketing more efficient.
Moreover, if you want to do video marketing like a professional, it is recommended to hire a professional. Marketozz is the leading marketing agency in india that has helped many brands with their marketing strategies and delivered the desired results.
From planning to execution and monitoring, our Marketozz experts take care of all your marketing needs. So, don’t wait anymore, reach out to us today.
